Decision Making Mentality of a Successful Entrepreneur
John Ho is a self made entrepreneur and periscope celebrity. Incapable of having a boss, he carved his own path through a series of self created businesses. Now, he lives a location independent lifestyle in Thailand while running his businesses and coaching others to follow in his footsteps.
John offers expert insights into the finer points of entrepreneurship such as marketing and branding, as well as answering more sweeping questions such as the meaning of money and how to create work from your passion. Some interesting topics we cover include:
0:00 – Why brand authenticity matters
14:20 – The power of personal and business branding
32:37 – Risk Analysis: If it’s not a fuck yes then it’s a no.
45:37 – Marketing products through casual conversation
58:18 – Converting passion into a sustainable business
1:04:10 – The most important lesson for new entrepreneurs
1:09:57 – Entrepreneurship can be amazing. But it’s not for everyone
1:23:32 – Why trends are a red flag
1:36:10 – Having to do things you hate to become successful
1:43:34 – Money as a tool for freedom
2:00:09 – Values over goals? Bullshit
The full podcast episode:
The audio version of this podcast can be found here:
The most interesting excerpts from this podcast can be found here:
Open Mindedness is the Key to Success
Why Entrepreneurship is Not For Everyone
I've always been of the belief system that if something is hard, or especially something as scary, that is a signpost that, you should go do it. Well,
for me, it's always valuation,
like the Chinese capital of the season, right? That's interesting. What do you mean by that as an? Well, first off, if you are you getting money off it? And if not, if it's not money, are you learning something from it? I got that. Because you can also put evaluation on experience. Yeah, that, right? So yeah, like money is one part. If you're getting paid to do stuff, then, hey, I'm
getting paid. And if you're enjoying it, and you're learning something in the process, that's also great. So as long as you're extracting value from that, that's fine. That's interesting. I, I have a similar outlook. I think I phrase it mentally a little bit differently. Yeah. So it's basically the process I go through whenever I decide whether I want to keep something or delete something from my life. And so I asked myself this question, let's say it's a relationship. Or maybe it's a habit, maybe it's drinking or something like that. Or eating foods or, or even eating good foods, you can evaluate anything I asked myself is the item that I'm identifying, giving more than it's taking, because things can get a little bit confusing. Mm hmm. There is absolutely nothing in life that purely just takes or purely just gives, it's always this interesting mix. Even if you take something that on paper, black and white is just horrible. Let's just say you're in an abusive relationship. Or let's say you're addicted to, right? Anyone who looks into that says, that's all bad. You're in an abusive relationship. That's all bad. Well, no, no, it's not all bad. Because it was all bad, you wouldn't be doing it. That abusive relationship gives you a lot of comfort, it gives you a security person, it gives you security, there are positives, that is giving you a scene with. Yeah, even, it gives you this amazing feeling. Some might give you a community, a lot of people that do there, there could be these strange positives that people don't look at. And so it can get confusing, right? So I know this is a little bit contrived and cliche, but make a list, make a list of the and cons and say, okay, is this taking one that's giving? You know, if the answer is yes, stop doing it? Well,
so this is like a decision process that one has to make themselves and what I find is, most people, at least Most people, when they make any sort of decisions, you know, that the list of and cons, or even objective thinking doesn't doesn't really happen that often, right? So it's in the moment subjective believes, and then they decided whether they want to do it or not. And so for a person to really able to, you know, step, take a step back, you know, like, rationally analyze things and say, you know, objectively speaking, this thing is actually more beneficial than harmful, and then you do the action accordingly. That's great. That's, that's, I think that's a great skill to have. Yeah, I just don't know that many people will get through that. Yeah. So how are you trained to do that? Or were you being inspired to use that kind of methodology? Oh, things. The, the thing that really
initially made me start thinking about this methodology was drinking, okay, because drinking gives you a lot of awesome. being drunk is awesome. Yeah. And when you drink with your friends, you form amazing social relationships. Typically, oftentimes, the best times that you have with your friends, or when you're drinking, for sure. And I've actually learned that this isn't nearly as true as I thought it was, but it's a little weird. Yeah, when you don't drink, I thought it'd be really bad. It turns out, it's not as bad as I thought it was. But initially, when I quit drinking, I'm like, I'll I'm gonna go. Everyone's gonna be drinking. I'm not gonna be drinking. Sam's not gonna be drinking. Oh,, I'm gonna be that weird guy that's not drinking. Okay. There were a lot of things that offered me. Mm hmm. And so because of that, I kept drinking for a long time. Then I started to look at the list. Because obviously, there are a lot of things that it takes away from me, it takes away your health, it takes your time. That was the biggest one. For me. It was actually the amount of time it took away in the moment drinking, but especially the next day, just kind of feel like. Yeah. And I've just gotten to a point where I started to value my time, much more than I did when you're 16. Yeah, another thing, this evaluation system, it can change. You can have drinking, which legitimately you can look at this objectively and with purpose. And maybe you're 15 or 16 or 17. And you can legitimately say, at this point in my life, drinking is actually giving me more than it's taking, take the exact same thing, drinking 10 years later, 25. Now drinking is taking more than skipping Yeah, because you value your time work. Or maybe you value your health more. And so I just finally hit a point where it was taking more than it was getting, so I decided to stop that. And I realized the thought process I went through to stop drinking it started applying it to other things in life. I think the next best thing you can do this with is actually relationships, both with friends, but especially with loved excuse me with a significant other. Yeah, because it's a little less common that your girlfriend cheats on you, and sucks the bartender's more your boyfriend punches you in the face. Usually, it's not this huge, dramatic thing, because you guys to break up. Usually it's this small, pervasive poison drip.
Yeah, it's accumulative on little tiny not
gonna suck your tonight, john. And it just slowly adds up, you know. And so since that person that you're seeing didn't suck the bartender's they didn't hit you in the face. There's no defining moment where you say, okay, you. I'm out of here. It's this careful balance. It's this careful balance between this person is giving me a lot of them really well. I love them. They're giving me security. But there's all these things that are taking away from me, huh? And so basically, what I tell people with relationships and with anything in life, is that if it's not a, yes, it's a no. So if you're not enthusiastically dating this person. And again, relationships can have their ups and downs, and sometimes it gets into a part of relationship. But overall, it's not a yes. about that person, or about that food, or about that, whatever it is that you're putting into your body. And it's a no,
that's a good idea.
I had my drinking times, you know, spend loads of money, you know, get laid.
The other thing, it helps you get laid. I forgot to even have a job. Yeah, anyone who tells you not to get laid
don't know, like, there's tons of benefits getting drunk, right? It's and you loosen up as a person. And that's why it's just, it's such a big culture in Asia. I don't know if you notice this, but people become totally relax and let go of themselves when they're drunk. Cuz that I don't know the chemistry of alcohol affecting the brain or anything. But you know, you you don't filter your words. You don't filter reactions. And, and in, you know, living in Asia, Japan, Thailand, or even Hong Kong, you know, if you're engaging with a person
prior to being drunk, or while the person is drunk, like, there's like to face that you're seeing and it's, it's fun. It's fun as hell. Because now you want to really learn that person. You want to know what they are, who they are, you know, and you get them a little bit intoxicated, not a whole line. Not to a point that they're. drunk, and they just passed out, right. Yeah. And then you try. And gauge is one step before that. Yeah. Before the and then you see the fascinating side of that person. And I like that, because I was also in an environment that I was kind of, I have to keep my cool and I work. You know, when I was in the bank. When I was in hotels, I have to be that professional. JOHN. Whoa, you know, and, and usually, when I come out, then I would be, you know, the let go of john Holt version, right. And I have clients that we became friends as well. And they would always tell me, my and be like, Man, you're, like, totally different when you're at work, versus when you're out there, partying. And like, Yeah, man, especially with a couple, you know, tequila shots, and not that, you know, or Jaeger bombs in a way that probably helped your business, especially when you're doing it with clients mean if you go out with a client, and you'll get faced drunk together, that's a client for life. Man, that is a client for life. That's why there's the purpose of having entertainment expenses in a company. Exactly. Right.
So this comes to the aspect of, I think, interpersonal relationships, or even business relationships, right. And, and now, it's also a mix, you know, you don't have people that you're 100% only business talk, you know, and yes, you have friends that you hang out with, you never talked about this, that's fine. But nowadays, I think a lot of business relationships asleep with my clients, there are most of them are also my friends. So when it comes to any transaction, right, it's Yeah, everything has to be on paper, because you want to make things legit, and all that. But at the same time, there's this element of I'm genuinely wanting to help, like, I genuinely believe that my products and services will solve your problem that you that you asked me, right, because, you know, I have a service you want to buy my surface, and I'm giving you a solution to it. Right. And so with that friendship on top of it, I think that's also something I find it important for customer retention. If we want to go technical. Yes, it's not you can argue that it's a strategy, but it's also a genuine approach that works very, very well. You know, just you Yeah. And so if you have these customers that values you as a person, they will come back and they will want more of your products or services. And, and that's essential when you engage with anyone, like anyone on the streets. Anyone you see in a bar and an office space, you know, or even this podcast, right? Like, this is the first time I've met you. I don't know who you are. I don't know, what is your intention? I don't know how to get on your live stream. Exactly. Right. So these are the risks. These are the risk but your risk analysis we might get. Well, that'd be good. I have a very low tolerance I know I have a very high tolerance for risk. meaning
there's this analogy I also like for me to make a decision on doing anything that I have very little knowledge off right I'm only asking myself this question Am I going to die doing this? Who so if I don't die doing this I'll probably do it then. It's a good police one time at least one time except drugs like or anything like that. But if anyone were to like give me an invitation to do something that I don't know what it is or I have no idea what's going to turn out I'm gonna be like I'll give it a try. It's not gonna die right? Looks like they won't die from 20% chance of dying Yeah, let's do it. Let's Let's eat the blowfish. It's a rite of passage what does it actually to die from eating a blowfish is pretty slim Really? Yeah
yeah, it will it's about how they cut it right
here and obviously not going to pick one in the sea or not it's going to start off a shovel and bam blowfish you're gonna go to a legitimate restaurant with a chef that knows what he's doing and he's totally yeah and hopefully it's a certified establish establishment and you're paying good money for you know that blowfish better be delicious man
I tried it you really the poisonous one that could kill you it's just legibly just fish it's just it felt like a badass right are you a little nervous for the next 24 hours a little bit don't lie it was in your head you're going to bed at night being like I hope you know blowfish right? No like because
if I were to worry about it afterwards then why wouldn't do it in the first place? That would be stupid right? If I'm if I'm decided to do it. If I've decided to do something I'm not going to regret doing it exactly you know cuz it's like there's Didn't you should you might as well don't do it in the first place. It's
not like worrying is going to keep you from dying if you're going to die just go for it now
if I feel bad like a few hours yesterday
feel right that's not good. Yeah, and then I'll start getting anxious but it's all like who are just like you know, like this this fish that could kill me What am I feeling now I guess my heart running a little bit faster because I just like walked up the stairs so I
think in who traditionally is a Japan that does this blue Yeah. So I think you're a man and i'm not i think that's how it works. How so it supposedly in order to become a man You have to eat the blowfish something like that. So I'm a little boy you
have never tried like Tiger Wine you know a gallbladder chicken fee on I was
just at the tiger Wine Bar the other day and I was gonna get some but I had to go oh, you know,
I don't know what is tight. I don't know if I can hang with you anymore. And that's what I'm saying. Sorry. So I'm just a man. Hang with
the boy gone. I haven't.
Sam is an ambassador for personal growth. When Sam started to take action towards a better life, it wasn’t long before he was hooked faster than Captain Blackbeard’s left hand. Years later, Sam strives to produce change in others similar to the identity level transformation which occurred within himself. His aim is to break fulfillment down into a series of straightforward steps, and introduce it into the life of anyone who is willing to embark on the path of action, education and ownership.